You’ve tried everything.
New CRM. Better comp plan. More leads. Tighter scripts.
But something still isn’t clicking.
Your sales team isn’t closing consistently—and deep down, you’re wondering if it’s them… or you.
Let me offer a different lens:
The problem isn’t your people. It’s the lack of a shared sales language, predictable system, and consistent coaching.
Here’s what I see most often:
- Reps are running wildly different playbooks
- Follow-up is chaotic and inconsistent
- Deal reviews are more like guesswork than strategy
And when the numbers dip, you’re firefighting instead of leading.
The fix? Structure—not micromanagement.
Your team doesn’t need more tools. They need clarity:
- Clear expectations
- A cadence they can rely on
- Coaching that builds confidence, not dependency
If this hits home, you’re not alone.
You’re in good company with leaders who are ready to stop chasing pipeline and start building performance.
Curious where to begin? Start by asking yourself:
- Do my reps know what “good” looks like?
- Do we have a shared rhythm around follow-up and forecasting?
- Am I coaching… or just checking in?
Let’s make the invisible visible.
