GO from loose threads to a sales process that works.
Sales Shouldn’t Feel Forced
If sales feels pushy, exhausting, or unpredictable, the problem isn’t you—it’s the process. SalesThread was built to fix that.
Hi, I’m Kassi Heidenreich. A recovering perfectionist and no-B.S. sales coach. In 29+ years in high-stakes sales and $100M+ in revenue generated, I saw firsthand that traditional sales training doesn’t work. The SalesThread Framework cuts through the noise by combining mindset, action, and the right words, giving you a system that feels natural and delivers results.
Sales shouldn’t feel like a grind. Let’s pull the right threads and build a process that fits you.
The SalesThread Standard: What Sets Us Apart
Proven
SalesThread Framework
Forecasting
& Deal Analysis
$100M+
Revenue Generated
29+
Years of Expertise
Fortune 500
Level Skill
No Cookie-Cutter
Strategies
The Mission:
To Help You Sell Without Feeling Like You’re Selling.
At SalesThread, our mission is to revolutionize sales by building authentic partnerships between buyers and sellers. We believe success happens when both sides’ needs are met. And exceeded.
How I Got Here:
From the Grind to Growth.
Turning Hard Lessons Into Your Shortcut to Success
I’ve navigated high-stakes boardrooms, launched a $2M sales territory with no prior sales, and rebuilt from rock bottom. Now, I’m here to help you bypass the struggle and fast-track your success.
Adapted Fast Between Two Worlds
Private school high society and small-town public school life couldn’t have been more different. Navigating both taught me how to read the room, adapt quickly, and connect with people from all walks of life. Those skills became my secret weapon in sales.
Built a Business from Scratch in Panama at 23
I moved to Panama with a few suitcases and built an e-commerce business before online shopping was mainstream. I sourced products globally, designed packaging, and handled international logistics. When I hit roadblocks—like waiting 30+ days for internet—I walked into BellSouth’s headquarters, pitched the president, and walked out with my own satellite connection. I learned that barriers are just challenges waiting for solutions.
Hit Rock Bottom & Rebuilt from Scratch
After Panama, I returned to the U.S. with college loans, no car, and no place to live. I spent a year sleeping on my old college futon, working two jobs just to make ends meet. It was humbling, but it taught me resilience and grit—the same skills I now teach others to transform their sales game.
Mastered Fortune 500 Sales the Hard Way
I broke into medical sales — a male-dominated, high-stakes industry — by cold-calling my way in. Over 13 years, I mastered forecasting, closed complex deals in operating rooms within top hospital systems, and partnered with Fortune 500 medical device companies — all while learning to sell without losing my authenticity. I became the go-to person for turning around underperforming territories, rebuilding trust with clients, and driving consistent revenue growth in some of the toughest markets.
Scaled $0 to $2M in Revenue in One Year
In 2017, I joined a family owned business in the logistics industry I knew nothing about, and in a male-dominated space, I went from zero to $2M in revenue within a year. I didn’t just sell; I connected, solved problems, and navigated complex logistics. A leadership program taught me to lower anxiety, own my strengths, and let go of perfectionism. This is when I realized my purpose: to help others unlock their potential by pulling the right threads.
The Moment It All Changed: The Entrepreneur’s Challenge
A mentor asked me, “Why aren’t you running your own business?” That question changed everything. I knew I was meant to do more than just sell—I was meant to teach others how to sell authentically and effectively. And that’s how SalesThread was born.
GO from loose threads to a sales process that works.
Why Sales is All About Connection
Sales isn’t a single action. It’s a series of connected moves that build momentum. Just like a strong thread weaves through fabric, the right approach weaves mindset, action, and communication into a system that actually works.
Most sales strategies pull in the wrong direction. Too much pressure, too little connection. SalesThread is different. We help you find the missing pieces, align them, and turn scattered efforts into a cohesive, repeatable process that fits you.
The Framework:
The Thread That Ties It All Together
Sales isn’t
about scripts.
It’s about strategy, connection, and consistency.
The SalesThread Framework wasn’t built on theory. It came from real experience, hard lessons, and one game-changing realization. I followed the playbook, hit the quotas, and pushed harder. But no matter what I did, selling still felt like an uphill battle. Something had to change.
Stitching in Circles:
For years, perfectionism ran the show. I sold the way I was “supposed to”. Chasing impossible quotas, grinding harder, and carrying the weight of hitting every number. In Fortune 500 sales, expectations were brutal, especially for legacy products with aggressive growth goals. My strategy? Work harder, push harder, stress harder.
It was all knots, loops and too many dead ends.
Pulling the Right Thread:
In 2017, I realized I wasn’t selling from abundance: I was selling from scarcity. The moment I flipped the script, focusing on mindset, strategy, and communication instead of just hitting the number, everything changed.
- Deals closed easier.
- Clients leaned in instead of pulling away.
- Sales became repeatable instead of a constant chase.
I finally put my perfectionism into recovery, and that’s when I started pulling the right threads
Why the SalesThread Framework Works:
The SalesThread Framework wasn’t built in a boardroom—it was built in the trenches:
- Navigating complex logistics & high-stakes deals
- Turning around underperforming sales territories
- Getting buy-in from C-suite decision-makers who don’t have time for buzzwords
At its core, this system weaves together three essential threads:
- Mindset – Selling from confidence, not scarcity
- Action – Building a strategy that fits you
- Words – Knowing what to say, when to say it, and how to make it land
This isn’t just another sales method. It’s a repeatable process that eliminates guesswork—so you can sell with confidence, close without pressure, and scale without burnout.
Mindset
Intentions
Abundance
Authenticity
Curiosity
Detachment
Confidence
Radical Responsibility
Actions
Strategic Networking
Future Connect Date (FCD)
Define Action Plan
Identify Stakeholders
Stellar Follow-Up
Words
Ask the Right Questions
Storytelling
Set Expectations
Ready to Close the Gap?
Sales shouldn’t feel like a guessing game. With the right strategy, mindset, and words, growth becomes second nature. Let’s cut through the noise and build a process that works for you.